Chief Competitive Marketing Officer
IBM Software Group WPLC
Antony Satyadas (IEEE Senior Member, IBM Senior Certified Executive Architect) is the Chief Competitive Marketing Officer for IBM Lotus Software focused on worldwide US$1B+ Competitive initiatives. He has 22 years of WW consulting, marketing, and research experience with Fortune 500 and government. His expertise includes competitive strategies, intelligent systems, knowledge innovation, workplace solutions, and enterprise SOA.
His prior roles in IBM included Program Director/WW tech leader for on demand workplace solutions working closely with IBM Global Services, driving WW IBM public sector workplace solutions business (US$200M+), WW business leader for knowledge discovery driving marketing management for a US$100M+ business, Lotus Director driving strategic alliances in KM with Accenture, CGE&Y, TCS, and large ISVs, and providing technical leadership to hundreds of consultants/architects and winning and executing more than US$100M projects for IBM Software Services. Before IBM, Antony focused 10+ years on technology innovation and leadership for Perot systems, Bellsouth Telecom, Department of Energy -Petroleum Reservoir Characterization, and entreprenual initiatives in healthcare, pharmacy, and intelligent systems. He spend 5 years in the Design office automation industry in India Hindustan Computers Ltd, OMC Ltd) before moving to USA.
Antony has 50+ publications, conducts courses (IEEE, AIAA, NATO, KM World) and workshops worldwide. He is active with IT Analysts and Press as an IBM Spokesperson. He has been a invited keynote speaker at various WW events; associate editor for Elsevier, International journals of hybrid intelligent systems as well as Computational Intelligence Research, Oxford University Press; and co-editor for IEEE SMC transactions and Elsevier journal special issues. He is a member/program chair for 30+ international scientific/advisory committees and several IBM business partners’ technical advisory boards and IBM architecture boards.