In addition, Stacey is charged with developing all new Jets revenue strategies for the New Meadowlands Stadium while working with the Jets/Giants joint venture on the naming rights of the new building. He will also initiate revenue strategies for the Jets’ brand new practice facility in Florham Park, New Jersey. Since arriving at the Jets, Stacey has steadily built the New York Jets city-based corporate sales department and formulated revenue-generating strategies that have achieved record-breaking financial results for the Jets. Stacey continues to work with major corporations to support and extend the Club’s 12-month marketing calendar as well as any special club or league marketing initiatives. Championed events such as the Taste of New York and the Jets’ annual Golf outing benefiting Generation Jets Youth Foundation, and has expanded existing events like the annual Jets draft day party to become a tri-state event.
Stacey has played a key role in promoting the Jets’ brand and expanding and developing its new media properties, Club youth initiatives and internet strategies. The Jets will enjoy a new relationship with SportsNet New York this coming season where three new Jets programs will be introduced to Jets fans. He is the initiator and driving force behind the Jets Alumni Association, which resulted in bringing Hall of Fame quarterback Joe Namath into a prominent role with the Jets as a Club ambassador. He also led the successful All-Four Decades Team campaign that celebrated the contributions of the Jets’ players through the Club’s first four decades, and was instrumental in marketing the retirement of Joe Klecko’s number 73.
Stacey has more than 20 years of experience in sales and marketing and joined the Jets directly from the position of vice president of corporate sales and broadcasting for the Cavs/Gund Arena Corporation in Cleveland, OH. He oversaw sales and marketing initiatives for the Cleveland Cavaliers (NBA), the Cleveland Rockers (WNBA), the Mid-American Conference (MAC) and the Gund Arena.
Prior to working in Cleveland, he was director of corporate marketing from 1993-96 with Washington Sports and Entertainment, overseeing the sales initiatives of the Washington Bullets (NBA), Capitals (NHL) and the US Air Arena.
He is also a member of the NFL’s Internet, Broadcasting, and Best Practices committees.