Knowledge Library

Curated by BPI Network staff

Facts and Stats

Jan 08, 2016
Google was the biggest U.S. mobile ad seller in 2015 with $10 billion in mobile ad revenue.
Marketing Services *

Dec 29, 2015
By 2020 it is projected that Millennials will go from 5% of the buying power to close to 20% of the buying power.
SAP *

Dec 24, 2015
An estimated 1.3 million adolescents died in 2012, mostly from preventable or treatable causes.
World Health Organization *

Dec 24, 2015
Complications linked to pregnancy and childbirth are the second cause of death for 15-19-year-old girls globally.
World Health Organization *

Dec 21, 2015
1 GB of storage in 1993 cost over $9,000, now it is a mere 4 cents.
Board of Innovation *

Dec 21, 2015
49% of organizations have initiatives via reducing costs, but only 29% of organizations have new products and service initiatives to provide organizational growth.
Board of Innovation *

Dec 08, 2015
67 percent of B2B marketers want to increase brand awareness through mobile marketing, making it the top priority.
Regalix *

Dec 08, 2015
More than a quarter (28 percent) of marketers surveyed said they receive a 20 percent of greater increase in sales opportunities from nurtured leads, as opposed to non-nurtured prospects.
Demand Gen *

Oct 29, 2015
Nearly 45 percent of B2B marketers surveyed indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points.
Annuitas *

Sep 30, 2015
By 2020, we will have over 6.1 billion smartphone users globally (overtaking basic fixed phone subscriptions).
Forbes *