Game Changer Profile

Lilach Felner, Founder & Managing Director at I Trust U Read insights

Lilach Felner is a marketing consultant and lecturer specializing in building customer trust. She helps companies and brands become trustworthy by injecting trust into their businesses.

As a marketer of multinational consumer brands for over 15 years, Lilach has experienced first-hand the tsunami of consumer militancy towards companies and brands, social media escalation and the dramatic transition of power to consumers. 

Felner founded I Trust U based on her development of the Trustworthy Marketing Approach. This approach helps organizations and brands become more worthy of their customers’ trust in the age of open social communication.

The Trustworthy Marketing Approach model was published in the new book Trust Inc.: Strategies for Building Your Company’s Most Valuable Asset. This book was edited by Barbara Brooks Kimmel, the founder of the Trust across America, Trust around the World Organization.

She is a member of the Conscious Capitalism organization and a supporter of the movement.

You can find Lilach Felner in: http://itrustu.biz/