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Detailed Bio

Dr.Tiffany Barnett White
Associate Professor of business administration
University of Illinois, College of Business

Tiffany Barnett White is Associate Professor of business administration (marketing group) at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000.

Professor White was a recipient of the General Electric Faculty for the Future research grant while a doctoral student at Duke and as a faculty member at Illinois. She holds M.S. and B.S. degrees in advertising from the University of Illinois.

Prior to pursuing a Ph.D., Professor White held positions as an assistant buyer for Venture Stores, Inc. and as a market analyst and freelance marketing research consultant for RR Donnelley & Sons Company.

Professor White’s teaching and research interests are in the area of consumer behavior and customer relationship management. Her research addresses affective cognitive and behavioral aspects of consumer-level brand and service relationships, including exchange behavior and the development and deterioration of consumer trust within these relationships. Her recent publications include “Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise and Negative Emotions,” Journal of Consumer Psychology, April 2005, and “Consumer Disclosure and Disclosure Avoidance: A Motivational Framework,” Journal of Consumer Psychology, January 2004. Her paper, “Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” with Ann Schlosser and Susan Lloyd, is forthcoming in the Journal of Marketing, April 2006. Her paper, “Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision” (Journal of Marketing, 2002 with Katherine Lemon and Russ Winer) was awarded the 2003 Donald R. Lehmann Award for an outstanding dissertation-based article in marketing research. A secondary stream of Professor White’s research investigates consumers’ responses to product assortment. Her paper, “The Effects of Assortment Size, Product Description and Innovativeness on Intentions to try New Products,” was the 2004 Winner of the MSI-JCP Research Competition on Product Assortment and Variety-Seeking in Consumer Choice.

Professor White is a member of the editorial board for the Journal of Consumer Psychology and an ad hoc reviewer for the Journal of Consumer Research, Marketing Science, and Decision Sciences.

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