Game Changer Profile

Nicole Alexander , VP of Innovation Practice at Nielsen Read insights

Nicole Alexander is a marketer and lecturer; the quintessential unconventional marketer who has an extensive background working in digital media with an enviable list of blue-chip brands. She leads the Innovation Practice for Nielsen China and in this role she advises clients on the importance of evolving consumer journeys to deliver stronger returns on investment while eliminating fragmentation of brand communication across channels. Nicole also enjoys teaching Digital Analytics within the Master of Science in Integrated Marketing program as part of New York University’s adjunct faculty.

With over 15 years of integrated marketing, client strategy, and analytics experience – from start-ups to global firms – Nicole has worked across multiple sectors with companies requiring dynamic insights and technology oriented solutions.

Nicole holds a bachelor’s degree from New York University and a Global Executive MBA jointly issued by New York University Stern School of Business, London School of Economics and HEC Paris.