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Making Sense of Subscriber Complexity

The Need to Get a Handle on Change and Choice in Global Communications Markets

Global communications service providers and cable/satellite system operators face a demanding new world of subscriber complexity and choice. Billions of people in developed and emerging markets now tap into communications, social media, sports, gaming and entertainment networks around the world, representing a dizzying array of needs, preferences and desires across access devices, services, content consumption, payment plans and pricing parameters.

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