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Paul is one of the founders of Cassini Reviews who analyse, review and consult on the production side of the data centre market in Europe.
After an initial 8 years in operational logistics and supply chain management, in which he has retained a keen interest, Paul has spent most of the last 30 years in a variety of sales and marketing roles in major multi-national IT organisations.
His experience and expertise covers all aspects of B2B marketing, from strategy, through segmentation and value proposition development down to marketing campaigns and account based marketing. In his career he has focused on bridging the gap between the technical world of IT and the needs of the business, supporting the sales and marketing of IT hardware, software and services into sectors as diverse as Financial Services, Transportation, Telecommunications and the Public Sector. One of his most recent roles was Interim Director of marketing for Equinix vertical markets in Europe.
In addition to his career in the IT industry Paul joined NHS Northamptonshire Primary Care Trust as a Non-Executive Director in August 2009 and has since moved across to Nene Clinical Commissioning Group as part of the Government’s re-organisation of the NHS.