GLOBAL STUDY TO EXPLORE BUSINESS VALUE OF THE INDUSTRIAL INTERNET OF THINGS

Initiative to Team the BPI Network, CMO Council and Penton’s IoT Institute with Program Sponsors to Drive New Global Discussion on Growing Impact of Industrial Connectedness

(San Jose, CA – April 21, 2023)

The Business Performance Innovation (BPI) Network, Chief Marketing Officer (CMO) Council and Penton’s IoT Institute today announced they are collaborating on a global thought leader initiative to benchmark where and how companies are deriving business value and creating competitive advantage from adoption and use of the Industrial Internet of Things (IIoT). 

The program, entitled “The Impact of Connectedness on Competitiveness,” will engage a global audience of executives across diverse industries to better define how decision makers plan to leverage IIoT technologies and applications to improve operational and business outcomes, including delivering new customer experiences; reducing risk; maximizing uptime, safety, and comfort; increasing output; and furthering efficiencies and cost reductions. 

The BPI Network, CMO Council and IoT Institute will team with sponsoring IoT brands to develop both quantitative and qualitative insights, as well as online and face-to-face dialogues with enterprise decision makers.  More information about the program is available at http://www.bpinetwork.org/industrial-connectedness-initiative

The program will map and model where and how connected systems, embedded sensors and real-time data streams are contributing to greater situational awareness, predictive troubleshooting, operational alignment, business continuity, supply chain performance, and industrial productivity.  It will gather insights from a wide variety of industries being impacted by IIoT technologies, including manufacturers, plant and utility operators, oil refiners, infrastructure managers, food growers and processors, aerospace, automotive, transportation and more.  

The CMO Council and BPI Network are exclusive knowledge exchange and executive networking organizations reaching more than 200,000 decision makers and have affiliates and content syndication partners that reach some 75 million business buyers. Penton IoT Institute is a new online community, live events and research brand within Penton, an information services and media company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year.

“Our recent studies show that executives now believe the Internet of Things is one of the three most strategic technology areas for enterprise investment and innovation,” said Donovan Neale-May, executive director of the BPI Network and the CMO Council.  “We’re very pleased to team with Penton and its new IoT Institute to explore this important subject. We hope to substantiate the premise that enterprise connectedness with and among strategic audiences can impact a company’s ability to compete more effectively and produce greater business value.”

“Penton founded the IoT Institute to deliver critical information and insights about this fast-emerging technology realm to our comprehensive audience of decision makers across manufacturing, agriculture, automotive, aviation & aerospace, energy, public infrastructure and other industries,” said Will Wise, Managing Director of the IoT Institute. “We’re looking forward to collaborating with the BPI Network and CMO Council to further understand where companies are in their IIoT journey and what obstacles they need to overcome to drive greater business value and competitiveness.” 

About the BPI Network

The Business Performance Innovation (BPI) Network is a peer-driven thought leadership and professional networking organization reaching some 50,000 heads IT transformation, change management, business re-engineering, process improvement, and strategic planning. It is dedicated to advancing the emerging roles of the Chief Innovation Officer and Innovation Strategist within today’s enterprise. The BPI Network brings together global executives who are champions of change within their organizations through ongoing research, authoritative content and peer-to-peer conversations. These functional area heads (operations, IT, finance, procurement, sales, marketing, product development, etc.) and line-of-business leaders are advocates for Innovation as a fundamental discipline and function within 21st Century organizations. They seek to demonstrate where and how new inventive solutions and approaches can advance business value, gratify customers, ensure sustainability and create competitive advantage for companies worldwide. For more information, visit www.bpinetwork.org.

About the CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council’s 10,000-plus members control approximately $500 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets.  Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council’s strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.

About Penton’s IoT Institute

Penton’s IoT Institute is an online community and live events franchise focused on practical B2B applications in the rapidly-growing world of the Internet of Things (IoT). The IoT Institute provides actionable case studies, insights, research, and e-learning on the industrial and cultural phenomenon that’s changing the shape of business and cities today. The IoT Institute’s mission is to enable cross-industry and cross-job function learning to drive business performance. For more information, visit www.iot-institute.com.

About Penton

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit www.penton.com or follow us on Twitter @PentonNow.

Media Contact:

Kevin Sugarman

ksugarman@cmocouncil.org

408.677.5311