If you’re an executive in the North American high technology or telecommunications industries, there is a high probability you are feeling the heat of increasing global competition. In general, your competition is bigger, tougher, and decidedly more global than ever before, and it is often coming from companies that heretofore did not sell into your market space. Unfortunately, there is also a strong likelihood you have not taken all the steps necessary to prepare for this tougher and fiercer business environment. If your company is like most North American technology businesses, you are not conducting formal company-wide assessments of your competitiveness. There’s no executive who is formally assigned to that task. What’s more, your efforts and investments in product innovation, customer intimacy and operational improvements may be insufficient to keep pace with your tougher competition…
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