BPM Forum (Business Performance Management), Advancing Performance Accountability
Advisory Board  
  Market Vigilance Product Diligence: Powering Product Marketing Effectiveness

June 2006
In an environment where one false forecast can mean a loss of billions of dollars, product marketers are under pressure to make fast, informed decisions in critical areas such as competitive analysis, product forecasting and pricing. For that they need accurate, real-time intelligence. This report details the challenges – and opportunities – in this key process…

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