BPM Forum (Business Performance Management), Advancing Performance Accountability
Advisory Board  
Leadership Committee
  Arya Barirani, Mercury >>
Charles Berkowitz, Deloitte >>
Roman Bukary, SAP Labs >>
Kelly Cunningham, EDS >>
Lindsay Duncan, Dendrite >>
Susan Ganeshan, webMethods >>
Larry Gordon, Cognizant >>
Madhukar Govindaraju, Certive >>
Mike Hulme, Borland >>
Shahin Khan, Azul Systems >>
Kirk Klasson, Novell >>

David Lyle, Informatica >>
Mike Mahoney, Adobe >>
Shirish Netke, Aztec Software >>
Jeff Pendelton, BEA >>
Sandy Rankin, IBM >>
Dr. Ash Rofail, Santéon >>
Lisa Rosner, BroadVision >>
Ken Rudin, Siebel >>
Kathleen Schaub, Sybase >>
Clarence So, Salesforce.com >>
Mike Walsh, Leverage Software >>
Arya Barirani, Director of Application Delivery Solutions – Mercury

Arya Barirani is a 14 year veteran of the technology and software industry. He currently serves as Director of Marketing for Mercury, where he drives marketing strategy, messaging, and execution for Mercury’s industry leading Application Delivery solutions. Prior to joining Mercury, Mr. Barirani spent ten years in the fast growing Storage Management Software industry, specifically at VERITAS Software in a variety of key roles including Strategic Partner Marketing, Platform Marketing and Solution Marketing. He has also held positions at OpenVision Technologies and Computer Associates International. Mr. Barirani is frequent speaker at various industry and trade events and holds a Bachelor of Science degree in Computer Science from the University of Iowa.





Mercury Interactive Corporation, the global leader in business technology optimization (BTO), is committed to helping customers optimize the business value of information technology. Founded in 1989, Mercury conducts business worldwide and is one of the fastest growing enterprise software companies today. Mercury provides software and services to govern the priorities, people, and processes of IT; deliver and manage applications; and integrate IT strategy and execution. Customers worldwide rely on Mercury offerings to improve quality and performance of applications and manage IT costs, risks and compliance. Mercury BTO offerings are complemented by technologies and services from global business partners. For more information, please visit www.mercury.com.
Roman Bukary, VP Product Marketing – SAP Labs

Roman Bukary heads SAP Composite and Analytic Applications product marketing and has more than a dozen years of professional experience in high-tech. Most recently, Roman served as the Vice President of Strategy and Product Marketing at a pioneering Web services company. Earlier, Roman was part of the management team at a business intelligence company, where he built the product marketing and solutions marketing teams and was part of a strategy consulting team at a major enterprise application vendor. Roman holds a Master of Science degree and a Bachelor of Science degree in Mechanical Engineering.





SAP is the world’s leading provider of business software solutions. Today, more than 26,150 customers in over 120 countries run more than 88,700 installations of SAP® software—from distinct solutions addressing the needs of small and midsize businesses to enterprise-scale suite solutions for global organizations. Powered by the SAP NetWeaver™ platform to drive innovation and enable business change, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at www.sap.com)
Charles Berkowitz, Strategic Relationship Manager – Deloitte

Charles brings over 17 years of experience in the telecommunications industry to the SECO.  As the CMO of Minnesota’s largest, privately held Telecommunications Company, he directed the marketing and sales organizations and the product development process, led industry programs, brand campaigns and product launch initiatives for the company’s new converged IP telephony offerings. He was also responsible for all media and public relations activities. Prior to that Charles spent many years consulting to the largest companies in the telecommunications industry in the areas of: performance improvement, sales force effectiveness, new product launches and training programs. Currently, he has a leadership position in Deloitte’s Minneapolis office directing all business development and marketing efforts for their strategic account program. Charles has his M.A. from the George Washington University and his B.S. from Cornell University. His wife Kirsten and their three children (Silas-14, Rachel-12 and Ellen-8) have no problem staying busy during this phase of their lives.





Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in nearly 150 countries. With access to the deep intellectual capital of 120,000 people worldwide, Deloitte delivers services in four professional areas-audit, tax, consulting, and financial advisory services-and serves more than one-half of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global growth companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other’s acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names “Deloitte,” “Deloitte & Touche,” “Deloitte Touche Tohmatsu,” or other related names. In the United States, Deloitte & Touche USA LLP is the member firm of Deloitte Touche Tohmatsu, and services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Tax LLP, and their subsidiaries) and not by Deloitte & Touche USA LLP. The subsidiaries of the U.S. member firm are among the nation’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through nearly 30,000 people in more than 80 cities. Known as employers of choice for innovative human resources programs, they are dedicated to helping their clients and their people excel. For more information, please visit the U.S. member firm’s Web site at www.deloitte.com/us.
Kelly Cunningham, Marketing Director for Business Process Outsourcing – EDS

Ms. Cunningham is Marketing Director for Business Process Outsourcing (BPO) at EDS Corporation. Ms. Cunningham’s background includes twenty-one years of business experience with hi-tech, Fortune 500 companies, where she has been focused on serving their marketing, marketing communications, and public relations requirements. In 2001 she was responsible for all corporate communications at Philips Electronics (Americas)Speech Processing Division. Previously she supported multiple business units within EDS and in 1997-1998 served as Global Communications Director for Enterprise Solutions division of A.T. Kearney supporting their joint initiative with EDS. From 1993 to 1997, she managed all marketing and communications activities for the Travel and Transportation business unit at EDS. In that role, Ms. Cunningham was responsible for marketing strategy, marketing communications, influencer and public relations. Customers included Hilton, Continental Airlines, Lufthansa and System One. Cunningham is an experienced corporate communications professional with demonstrated success in all aspects of the profession and with specialization in the technology and professional services industry. She holds a Bachelor of Fine Arts and Communication Arts from Baylor University and is currently pursuing a Master of Liberal Arts at Southern Methodist University.





EDS (NYSE: EDS) is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry more than 40 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. With $20.7 billion in 2004 revenue, EDS is ranked 95th on the Fortune 500. Learn more at eds.com.
Lindsay Duncan, VP Application Engineering – Dendrite International

Lindsay Duncan has served as Vice President of Application Engineering for Dendrite International since 1997. Prior to 1997, Mr. Duncan served in a number of technology roles for Dendrite, including head of the Data Center back in the early 90’s. Mr. Duncan originally joined Dendrite in Sydney, Australia in 1987, and transferred to the US in 1998. Prior to joining Dendrite, Mr. Duncan worked in the software development group for IBM. Mr. Duncan holds a Bachelor of Science in Computer Science from the Macquarie University in Sydney, Australia.





Dendrite International, Inc. was incorporated in 1987 with a mission to improve sales and marketing productivity for pharmaceutical and other life sciences companies. Through organic growth and strategic acquisitions, Dendrite has consistently broadened its offerings to include a wide range of pharmaceutical and life science sales, marketing, clinical and compliance solutions. Dendrite leverages its extensive knowledge of the pharmaceutical industry’s complex and unique selling process to deliver valuable solutions that address today’s business issues. Today, Dendrite’s solutions are used across 50 countries. Dendrite’s customers include the world’s top 20 pharmaceutical companies. With their flexible solutions and global reach, they are able to offer their customers a common technology, service, and account management approach, which provides the benefit of consistent performance and delivery. Dendrite’s core competencies include the ability to design, develop and implement industry’s specific software solutions, and on-going services, such as help desk, hardware support, and inventory management. Competencies also include the ability to quickly and reliably reach thousands of physicians and other healthcare professionals with promotional and drug safety information as well as drug samples and promotional material through a suite of well-branded delivery programs. The ability to tie software with other highly valuable services together is difficult to replicate and sets them apart from the competition. From clinical trial services to drug sample distribution, from field support services and sales automation technology to regulatory compliance, Dendrite helps pharmaceutical and life sciences companies maximize the effectiveness of their sales, marketing and clinical resources.
Susan Ganeshan, Vice President Product Management – webMethods Inc.

Susan Ganeshan leads webMethods’ product team, where she defines the product strategy and implements the company’s overall product roadmap. In this capacity, Ms. Ganeshan’s team is responsible for identifying and prioritizing user and market requirements across all of the company’s product offerings, working collaboratively across product development, marketing, sales, professional services and other third parties to manage the release of all software from webMethods. During her career with webMethods, she has also led the successful integration of several acquired software products into what has become the company’s flagship product suite, webMethods Fabric. She also directs the webMethods’ Global Customer Council, where she serves as an influential advocate for users. During her 13 year career, she has served with TPN Register, CheckFree Corporation, and Deloitte Consulting in positions encompassing software development, system implementation, product management, and solution marketing responsibilities. Ms. Ganeshan is a graduate of the University of Pittsburgh with a degree in Mathematics.





webMethods (Nasdaq: WEBM) provides business integration software to integrate, assemble and optimize available IT assets to drive business process productivity. webMethods delivers an innovative, enterprise-class business integration platform that incorporates proven integration technology with next generation capabilities into one interoperable set of tools that delivers a unique combination of efficiency, agility and control. webMethods combines industry leadership with a zealous commitment to customers to deliver tangible business value to more than 1,300 global customers. webMethods is headquartered in Fairfax, Va., with offices throughout the U.S., Europe, Asia Pacific and Japan. More information about the company can be found at www.webMethods.com.
Larry Gordon, VP Global Corporate Marketing & Investor Relations – Cognizant

Larry is responsible for Cognizant’s corporate marketing and investor relations worldwide. He maintains close relationships with many of Cognizant’s customers and prospects through brand building, lead generation, corporate strategy, and customer intimacy programs. He was also instrumental in implementing lead generation programs to aid the sales effort through telemarketing, conferences, trade shows, seminars and customer reference programs, helping lead to many key customer wins. Cognizant is regarded as the leading marketer in the offshore space and recently won recognition from the American Business Association for Best Marketing Organization. Cognizant is ranked as the top information technology company in Forbes’ 200 Best Small Companies in America, and in BusinessWeek’s Hot Growth Companies. Cognizant is also the top IT services company in Forbes list of top technology companies, and has been chosen as a leading stock by USA Today and the top performing IPO by Investors Business Daily. Prior to joining Cognizant, Larry was CEO of a digital consulting firm, and president of a leading technology marketing consulting firm. He was also Director of Marketing for a large enterprise software company. Larry has a BA from Duke University, and an MA from the University of Colorado.





Cognizant (NASDAQ: CTSH – News) is a leading provider of IT services. Focused on delivering strategic information technology solutions that address the complex business needs of its clients, Cognizant provides applications management, development, integration, and re-engineering, infrastructure management, business process outsourcing, and a number of related services such as enterprise consulting, technology architecture, program management and change management through its onsite/offshore outsourcing model. Cognizant’s more than 17,000 employees are committed to partnerships that sustain long-term, proven value for customers by delivering high-quality, cost-effective solutions through its development centers in India, and onsite client teams. Cognizant maintains P-CMM and SEI-CMM Level 5 assessments from an independent third-party assessor. Cognizant was recently named to the NASDAQ-100 Index, recognized as Forbes’ Best Small Company in America for the second consecutive year, and ranked as the top information technology company in BusinessWeek’s Hot Growth Companies. Further information about Cognizant can be found at www.cognizant.com.
Madhukar Govindaraju, Senior Vice President, Engineering – Certive Corporation

Madhukar brings more than 15 years of experience in developing and delivering enterprise software products to Certive. As Senior Vice President of Engineering, Madhukar is responsible for leading the firm’s engineering organization with a focus on delivering world’s leading data services platform for business intelligence. Prior to joining Certive, Madhukar held the positions of Vice President of Engineering at Hyperion Solutions Corporation (NASDAQ: HYSL); CTO and Vice President of Engineering at Promptu Corporation; CTO and Senior Vice President, Engineering at ChipCenter, LLC; and also led the Platform Development team at Digital Market, Inc. (acquired by Agile Software, Inc., NASDAQ: AGIL). Earlier in his career, Madhukar worked in software engineering roles at organizations including IBM/Transarc and Hewlett-Packard Company. He attended the Doctoral program in Computer Engineering at the University of California, Irvine, and holds a M.S. in Computer Science from the Indian Institute of Science, Bangalore (India). Most recently, Madhukar has been a Senior Fellow of the Peking University – Hyperion Business Performance Management (BPM) Research Institute, a member of the Leadership Committee for the BPM Forum Software Economics Council (SECO), and an active member of the CIO Collective. Madhukar also is a member of the Association for Computing Machinery and the IEEE Computer Society.




Certive is the first software company to focus on automating the core tasks of data stewardship — provisioning, and governance. Certive provides a comprehensive, services-oriented data services platform that enables data to be managed as a service and delivered automatically. Certive’s data provisioning and data governance solutions reduce the costs of compliance reporting and audits, ensure and enforce metrics standards, and increase the performance and integrity of analytic and business intelligence applications. Major networking, financial services and manufacturing companies who are using Certive today see measurable increases in the quality, performance and manageability of their data as well as decreases in recurring costs. For these companies, Certive makes automated, comprehensive data stewardship a practical reality. Certive is a privately held company headquartered in Redwood City, California. You can learn about Certive by visiting www.certive.com.

Mike Hulme, Senior Director of Product Marketing – Borland Software Corporation

Mike Hulme is senior director of product marketing at Borland Software Corporation. He brings more than 12 years of enterprise software and systems experience to this role. Among his responsibilities, Hulme is in charge of Borland’s Customer Advisory Board, engaging Borland’s top 50 customers to align business and product strategies. In addition, he also works closely with industry analysts tracking Borland’s markets to guide future corporate and product strategies. Other areas of responsibility include managing Borland’s enterprise pricing structure and policies, key product marketing activities including the launch of Borland’s Core Software Delivery Platform, and M&A; guidance. Prior to Borland, Hulme worked at BEA Systems, where he drove strategy for one of BEA’s top three strategic alliances. Hulme also held senior corporate marketing positions within BEA.




Founded in 1983, Borland Software Corporation (NASDAQ: BORL) is the global leader in platform independent solutions for Software Delivery Optimization. The company provides the software and services that align the people, process, and technology required to maximize the business value of software. To learn more about delivering quality software, on time and within budget, visit www.borland.com.
Shahin Khan, Chief Marketing Officer – Azul Systems

Shahin Khan has more than 20 years of systems and technology expertise. In his current role as Chief Marketing Officer of Azul Systems, he oversees all aspects of marketing and strategy, and driving the company’s vision of network attached processing into the market. Before joining Azul, Shahin spent 8 years at Sun Microsystems where he held numerous senior-level positions, including vice president of the High Performance and Technical Computing and Chief Competitive Officer; he also led the creation and field deployment of some of Sun’s other well-known programs such as Project Blue-Away, Capacity-on-Demand, Server Consolidation, Mainframe Affinity, SUPerG users’ performance group conference, and Sun’s Data Center Summit sales/channel events. Shahin has also held management positions with Cray Research and Floating Point Systems, including a stint at the Cornell National Supercomputing Facility in Ithaca, New York. Shahin is a graduate of Cornell University with Bachelors and Master degrees in Engineering and the author of several peer-reviewed papers on parallel processing and large scale systems.




Azul Systems™ has pioneered the industry’s first network attached processing solution, designed to unbound compute resources for virtual machine based applications. Without any application level modifications, binary compatibility requirements or operating system dependencies, this fundamentally new approach eliminates the need to capacity plan at the application level and dramatically lowers the cost and complexity associated with the traditional delivery of computing resources. More information on Azul Systems can be found at www.azulsystems.com.
Kirk Klasson, Vice President, Strategy – Novell

Kirk Klasson is the Vice President of Strategy for Novell and is responsible for the identification of new business and technology-based opportunities. He joined Novell from Cambridge Technology Partners where he was Vice President of Marketing and Business Development. In this capacity he was focused on the articulation and development of advanced business and digital strategies for clients on a world-wide basis. Prior to this Mr. Klasson was a practice leader in Cambridge’s Knowledge Management Solutions domain. In this capacity, he focused on the development of business strategies and the conceptualization and implementation of content, collaboration and data warehousing solutions. Prior to joining Cambridge, Mr. Klasson was the vice president of strategy for Xerox New Enterprises, a technology-based business development group of Xerox Corporation. In this role he was responsible for the formation and implementation of business strategy for a portfolio of young, high-growth businesses encompassing software, display, data encryption, collaborative and internet/intranet technologies. Before Xerox, Mr. Klasson was vice president of computing research and consulting at the Yankee Group, a research-based computing and communications consultancy. While at the Yankee Group, Mr. Klasson also held the position of regional vice president responsible for business development and account management. Mr. Klasson has also held a number of executive positions in engineering, marketing, finance, and operations with several computer and high technology companies, including Prime Computer, Ionics, Adage and GRI Computer Corporation. In each of his assignments, Mr. Klasson was responsible for the design, development, implementation and utilization of information systems. Mr. Klasson holds a BA from Goddard College and a certificate in Management and Administration from Harvard University.




Novell, Inc. (Nasdaq: NOVL) is a leading provider of infrastructure software and services to over 50,000 customers in 43 countries. With more than 20 years of experience in data center, workgroup and desktop solutions, Novell’s 6,000 employees, 5,000 partners and support centers around the world are meeting customer requirements for identity-driven computing and Linux solutions. By providing enterprise-class software and support for commercial and open source software, Novell delivers increased operating flexibility and choice at a lower total cost of ownership. More information about Novell can be found at www.novell.com
David Lyle, Vice President of Product Strategy – Informatica

David Lyle is the vice president of product strategy at Informatica, where he leads Informatica’s research on Integration Competency Centers, model-driven architecture and cross-enterprise data integration at it extends to integration automation. During the early to mid-90’s, Mr. Lyle worked as a data warehousing consultant on several large-scale, massively parallel warehouse projects. From this experience, Mr. Lyle helped found and grow Influence Software from 1996 to 1999 as a pioneering company in the development of analytic applications. Informatica bought Influence at the end of 1999 and since then, Mr. Lyle has helped expand Informatica’s data integration, business intelligence and metadata platforms, creating several patent pending technologies for the company.




Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software. Using Informatica products, companies can access, integrate, migrate and consolidate enterprise data across systems, processes and people to reduce complexity, ensure consistency and empower the business. More than 2,100 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs.
Mike Mahoney, Director, North America (NA) Field Marketing-Enterprise Solutions – Adobe

Mike Mahoney is a seasoned marketing professional currently leading Adobe System’s North America Enterprise Field Marketing team. Mike is focused on driving pipeline and revenue through flawlessly executed field marketing activities. Prior to joining Adobe, Mike was a Director of Marketing for PeopleSoft, a $3 billion enterprise software applications company. Mike also held marketing management roles at CommerceOne and E.piphany.




Adobe is the world’s leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com
Shirish Netke, Chief Strategy Officer – Aztec Software

Shirish has 20 years of experience in sales and marketing of leading edge technologies in more than 30 countries. He joined Aztec from Sun Microsystems Inc. where he spent more than a decade in senior management roles in the areas of international sales, marketing and channels management. His recent roles included channels director for a $700M business unit and strategic sales director for software. Shirish was key player in the implementation of seven key milestones in the company’s history that included its growth into international emerging markets, its entry into enterprise markets, the launch of Java, ISV partnerships for e-commerce, ASPs, web services and the proliferation of software in universities around the world. Shirish has also served as Chairman and CEO of the SchoolTone Alliance, the first-ever alliance of technology vendors for portal computing in schools. He has testified before the California State legislature on e-commerce and before the US Federal government on web-based education. Before joining Sun, Shirish was one of the first 25 employees of Wipro Technologies where he worked on M&A opportunities for the CEO and was instrumental in launching their system integration business in the aerospace and defense market.




Aztec Software specializes in software product development services that accelerate the creation of software products, reduce time to market and help make schedules predictable in order to better manage resources, predict costs, and reduce market and technology risks. Founded in 1995, Aztec has completed more than 60 customer projects for a variety of companies, including conglomerates such as Microsoft, Cadence, IBM, JD Edwards and Novell and focused on-demand providers such as Jamcracker.com.
Jeff Pendleton, VP of Marketing, SOA Community Development – BEA Systems, Inc.

Jeff is chartered at BEA to drive community and alliance strategies that accelerate mainstream IT adoption of Services Oriented Architecture (SOA). His role is to build and sponsor industry forums focused on defining open Services-Infrastructure standards, specifications and best-practices required for successful SOA. Jeff has worked at BEA since 2002, most recently as Vice President and General Manager of the Education Services division, where he successfully led worldwide development and delivery of BEA’s customer and partner technical training. Previously Jeff held the position of Senior Director of IT for BEA’s Customer Services organization. Jeff came to BEA from Hewlett-Packard, where he spent 16 years in a variety of finance, system-engineering, IT, operations and marketing positions — including Director of eBusiness Operations for HP’s Enterprise Services Business-Unit, and Director of Services Marketing for HP’s Consumer Products Organization. Jeff holds a Bachelor’s Degree in Finance from San Jose State University and an M.B.A from Santa Clara University.




BEA Systems, Inc. is the world’s leading application infrastructure software company, providing the enterprise software foundation that allows thousands of companies to benefit from service-oriented architectures. BEA provides the enterprise software foundation for more than 15,000 customers around the world, including the majority of the Fortune Global 500. Companies turn to BEA to help them evolve their existing enterprise software applications from inflexible, redundant, legacy architectures to highly responsive, mature Web infrastructures.
Sandy Rankin, Director of Software Technical Support – IBM

Sandy Rankin is the Director of Software Technical Support for IBM. She is responsible for IBM’s software support strategy and plans to ensure IBM clients receive world-class support. She has been with IBM for over 27 years in a variety of positions ranging from software design, development and performance to mainframe strategy and marketing roles. Sandy has a Masters Degree in Computer Science from Washington University and a Bachelors Degree in Computer Science from the University of Illinois. She currently resides in Danbury, Connecticut with her husband.




IBM is the world’s largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key IBM Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, large and small, to take full advantage of the new era of on-demand business. For more information about IBM, visit www.ibm.com.
Dr. Ash Rofail, President and CTO – Santéon

Ash Rofail is President and Chief Technology Office of Santéon, Inc. Prior to founding Santéon, Ash served as Chief Technology Officer for User Technology Associates, a $100 M software consultancy with over 1000 employees. Ash was responsible for setting technology strategy and technical leadership. Ash has provided strategic technical vision for several successful and innovative products as Chief Architect for Best Software (acquired by Sage), Product Architect for Solomon/Great Plains (acquired by Microsoft), and State of the Art Software (acquired by Sage). Ash is a thought leader in enterprise software as a member of Microsoft’s Visual Basic review board since 1997; patent holder for artificial intelligence technology; author of 6 software engineering books on topics such as XML, .NET, COM/DCOM, building n-Tier Applications and Service Oriented Architectures; and Adjunct Professor at the Johns Hopkins University School of Business. Ash holds a PhD Artificial Intelligence and MS Computer Science. Ash provides the strategic vision for Santéon.




Santéon is a technology company that enables organizations to optimize performance and maximize revenues through managed processes- solving complex business process, compliance and integration challenges from both a system integration and a human process perspective. Santéon provides business process management solutions in multiple industries with a suite for process modeling and simulation, process automation and integration, dynamic business rules management, portal collaboration, and business activity monitoring. www.santeon.com
Lisa Rosner, Vice President, Worldwide Marketing – BroadVision

Lisa Joy Rosner has over 14 years of experience marketing enterprise software. As Vice President of Worldwide Marketing, Rosner is responsible for all facets of BroadVision’s marketing strategy and execution. Prior to joining BroadVision, she was vice president of marketing at DecisionPoint Software, a Financial Performance Management software provider, where she transformed the company brand, aligned sales and marketing processes, and added industry-leading companies to the customer base. Prior to joining DecisionPoint, Rosner launched Market-Touch Corporation and pioneered a new category in CRM — Sales and Marketing Effectiveness. While there, she was the driving force behind market development and strategic partnerships. She has also served in senior marketing and education roles at Brio Software (now Hyperion), Silicon Graphics Inc.(SGI) and Oracle Corporation. Rosner graduated Summa Cum Laude from the University of Maryland with a BA in English Literature.




BroadVision is a global provider of web self-service solutions. Our agile commerce and portal applications enable customers to quickly create and adapt online processes to keep pace with changing business requirements. Over 1,000 organizations — including Circuit City, Yankee Candle, Vodafone, Cardinal Health, Hewlett-Packard, Toyota, Japan Airlines and the U.S. Air Force — serving nearly 60 million registered users, rely on BroadVision’s open solutions to power and personalize their mission-critical web initiatives.
Ken Rudin, Vice President and General Manager, CRM OnDemand – Siebel

Ken Rudin brings over 17 years of enterprise software experience to Siebel Systems. As Vice President and General Manager of Siebel CRM OnDemand, Ken is responsible for managing Siebel’s newest hosted product line on a global basis.Most recently, Ken was the VP and General Manager of the Siebel Sales Product Line where he had global responsibility for Siebel’s Sales Force Automation business unit. Prior to that, Ken was VP of Marketing for Siebel Analytics, where he leveraged nearly ten years of analytics experience to help Siebel become the industry’s largest provider of analytics applications. Prior to joining Siebel, Ken served as Vice President of Products at PowerMarket, where he was responsible for all product definition and marketing activities for PowerMarket’s innovative supply chain analytics applications. Prior to PowerMarket, Ken served as Senior Vice President of Products for Salesforce.com, where he spearheaded all product development and marketing functions for the company’s hosted CRM solution. Before Salesforce.com, Ken was CEO and co-founder of Emergent Corporation, a consulting company focused on building large-scale data warehousing solutions which was acquired by Keane, Inc. in 1999. Previously, Ken was the Director of Oracle Corporation’s Parallel Systems Division, where he helped pioneer the use of highly parallel hardware and software technology in large-scale data warehousing environments. Ken has co-authored several information technology books and has written more than 50 articles appearing in leading industry publications. He is a seasoned speaker and has spoken at numerous industry events including Gartner conferences, Oracle Open World, DCI Data Warehousing conference, IBM DB2 Tech Conference, and DB Expo, and he was one of twelve faculty instructors for the prestigious Data Warehousing Institute. Ken holds a bachelor’s degree in computer science and electrical engineering from Harvard University and a master’s degree in business administration from Stanford University.




Siebel Systems is the world’s leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel’s multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company’s best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D; investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.
Kathleen Schaub, VP of Product Marketing, Info. Tech. & Solutions Group – Sybase

Kathleen Schaub is the vice president of Product Marketing for the Information Technology & Solutions Group (ITSG) of Sybase, Inc. Her responsibilities include product marketing and product management for Sybase’s data management, development and integration solutions. Ms. Schaub brings over 20 years of marketing, sales and management experience to Sybase. Prior to joining Sybase, Ms. Schaub drove several key business expansion initiatives at Cadence Design Systems. As VP of Internet Services, she developed and implemented on-line products and services. As VP of Marketing for Database Products, she launched an open-source product engineered to become the standard data infrastructure for electronic design automation. Ms. Schaub earlier served as chief marketing officer of Vanstar Corporation (formerly ComputerLand). She played an integral part in turning around the business model from a franchise organization to a $2 Billion international computer distribution and services company. Ms. Schaub was also part of the team taking the company public. Ms. Schaub is a member of the IDC Software Leadership Council and the CMO Council. She earned an MBA from Saint Mary’s College in Moraga CA, studied at University of California at Berkeley and holds a bachelor’s degree from the California College of Art.




Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, finance, government, healthcare, and defense runs on Sybase. For more information, visit the Sybase Website: www.sybase.com.
Clarence So , Vice President, Strategy – Salesforce.com

Clarence joined salesforce.com in 1999 and has served in a variety of executive roles including VP Product Marketing, VP Marketing and VP Strategy. Clarence joined salesforce.com after 11 years of sales, marketing and engineering experience at IBM, Motorola, Arbor Software and US Venture Partners. Clarence holds an MBA from University of California, Berkeley and an Electrical Engineering degree from Queen’s University, Kingston Ontario.




Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce.com (http://www.salesforce.com) and Supportforce.com (http://www.supportforce.com), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce.com and Supportforce.com are built on the sforce client/service integration platform and include the Customforce.com toolkit for complete on-demand customization. Sforce (http://www.sforce.com) and Customforce.com (http://www.customforce.com) allow customers and independent software vendors to customize and integrate salesforce.com’s products, as well as build their own on-demand enterprise applications. As of October 31, 2004, salesforce.com manages customer information for approximately 12,500 customers and approximately 195,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com, or call 1-800-NO-SOFTWARE.
Mike Walsh, CEO and Founder – Leverage Software

Mike Walsh drives vision and corporate innovation for Leverage Software. As a pioneer in relationship capital management, Walsh has been instrumental in developing revolutionary business applications for social networking including sales lead generation, employee recruitment, and marketing. Prior to founding Leverage Software, Walsh was co-founder and VP of sales at mvion and VP of sales and business development for ProjectArena which develops professional services automation applications to improve productivity and profitability of service organizations. Walsh holds a BS in mechanical engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University



Leverage Software helps companies gain and retain customers, converting them into a measurable Corporate asset. The Leverage suite allows sales, marketing and business development professionals to leverage relationships for the purposes of winning deals and maximizing the value of these customers. As a leading provider of Relationship Capital Management (RCM) solutions, we empower individuals and enterprises to discover, analyze, and and leverage relationships to accelerate revenue opportunities. Companies from start-ups to the Global 2000 who use Leverage products are achieving a new level of customer acquisition and retention execution by combining strategic analysis with tactical information to gain new insight into their relationship networks.