Arya Barirani is a 14 year veteran of the technology and software industry. He currently serves as Director of Marketing for Mercury, where he drives marketing strategy, messaging, and execution for Mercury’s industry leading Application Delivery solutions. Prior to joining Mercury, Mr. Barirani spent ten years in the fast growing Storage Management Software industry, specifically at VERITAS Software in a variety of key roles including Strategic Partner Marketing, Platform Marketing and Solution Marketing. He has also held positions at OpenVision Technologies and Computer Associates International. Mr. Barirani is frequent speaker at various industry and trade events and holds a Bachelor of Science degree in Computer Science from the University of Iowa.

Roman Bukary heads SAP Composite and Analytic Applications product marketing and has more than a dozen years of professional experience in high-tech. Most recently, Roman served as the Vice President of Strategy and Product Marketing at a pioneering Web services company. Earlier, Roman was part of the management team at a business intelligence company, where he built the product marketing and solutions marketing teams and was part of a strategy consulting team at a major enterprise application vendor. Roman holds a Master of Science degree and a Bachelor of Science degree in Mechanical Engineering.

Charles brings over 17 years of experience in the telecommunications industry to the SECO.  As the CMO of Minnesota’s largest, privately held Telecommunications Company, he directed the marketing and sales organizations and the product development process, led industry programs, brand campaigns and product launch initiatives for the company’s new converged IP telephony offerings. He was also responsible for all media and public relations activities. Prior to that Charles spent many years consulting to the largest companies in the telecommunications industry in the areas of: performance improvement, sales force effectiveness, new product launches and training programs. Currently, he has a leadership position in Deloitte’s Minneapolis office directing all business development and marketing efforts for their strategic account program. Charles has his M.A. from the George Washington University and his B.S. from Cornell University. His wife Kirsten and their three children (Silas-14, Rachel-12 and Ellen-8) have no problem staying busy during this phase of their lives.

Ms. Cunningham is Marketing Director for Business Process Outsourcing (BPO) at EDS Corporation. Ms. Cunningham’s background includes twenty-one years of business experience with hi-tech, Fortune 500 companies, where she has been focused on serving their marketing, marketing communications, and public relations requirements. In 2001 she was responsible for all corporate communications at Philips Electronics (Americas)Speech Processing Division. Previously she supported multiple business units within EDS and in 1997-1998 served as Global Communications Director for Enterprise Solutions division of A.T. Kearney supporting their joint initiative with EDS. From 1993 to 1997, she managed all marketing and communications activities for the Travel and Transportation business unit at EDS. In that role, Ms. Cunningham was responsible for marketing strategy, marketing communications, influencer and public relations. Customers included Hilton, Continental Airlines, Lufthansa and System One. Cunningham is an experienced corporate communications professional with demonstrated success in all aspects of the profession and with specialization in the technology and professional services industry. She holds a Bachelor of Fine Arts and Communication Arts from Baylor University and is currently pursuing a Master of Liberal Arts at Southern Methodist University.

Lindsay Duncan has served as Vice President of Application Engineering for Dendrite International since 1997. Prior to 1997, Mr. Duncan served in a number of technology roles for Dendrite, including head of the Data Center back in the early 90’s. Mr. Duncan originally joined Dendrite in Sydney, Australia in 1987, and transferred to the US in 1998. Prior to joining Dendrite, Mr. Duncan worked in the software development group for IBM. Mr. Duncan holds a Bachelor of Science in Computer Science from the Macquarie University in Sydney, Australia.

Susan Ganeshan leads webMethods’ product team, where she defines the product strategy and implements the company’s overall product roadmap. In this capacity, Ms. Ganeshan’s team is responsible for identifying and prioritizing user and market requirements across all of the company’s product offerings, working collaboratively across product development, marketing, sales, professional services and other third parties to manage the release of all software from webMethods. During her career with webMethods, she has also led the successful integration of several acquired software products into what has become the company’s flagship product suite, webMethods Fabric. She also directs the webMethods’ Global Customer Council, where she serves as an influential advocate for users. During her 13 year career, she has served with TPN Register, CheckFree Corporation, and Deloitte Consulting in positions encompassing software development, system implementation, product management, and solution marketing responsibilities. Ms. Ganeshan is a graduate of the University of Pittsburgh with a degree in Mathematics.

Larry is responsible for Cognizant’s corporate marketing and investor relations worldwide. He maintains close relationships with many of Cognizant’s customers and prospects through brand building, lead generation, corporate strategy, and customer intimacy programs. He was also instrumental in implementing lead generation programs to aid the sales effort through telemarketing, conferences, trade shows, seminars and customer reference programs, helping lead to many key customer wins. Cognizant is regarded as the leading marketer in the offshore space and recently won recognition from the American Business Association for Best Marketing Organization. Cognizant is ranked as the top information technology company in Forbes’ 200 Best Small Companies in America, and in BusinessWeek’s Hot Growth Companies. Cognizant is also the top IT services company in Forbes list of top technology companies, and has been chosen as a leading stock by USA Today and the top performing IPO by Investors Business Daily. Prior to joining Cognizant, Larry was CEO of a digital consulting firm, and president of a leading technology marketing consulting firm. He was also Director of Marketing for a large enterprise software company. Larry has a BA from Duke University, and an MA from the University of Colorado.

Madhukar brings more than 15 years of experience in developing and delivering enterprise software products to Certive. As Senior Vice President of Engineering, Madhukar is responsible for leading the firm’s engineering organization with a focus on delivering world’s leading data services platform for business intelligence. Prior to joining Certive, Madhukar held the positions of Vice President of Engineering at Hyperion Solutions Corporation (NASDAQ: HYSL); CTO and Vice President of Engineering at Promptu Corporation; CTO and Senior Vice President, Engineering at ChipCenter, LLC; and also led the Platform Development team at Digital Market, Inc. (acquired by Agile Software, Inc., NASDAQ: AGIL). Earlier in his career, Madhukar worked in software engineering roles at organizations including IBM/Transarc and Hewlett-Packard Company. He attended the Doctoral program in Computer Engineering at the University of California, Irvine, and holds a M.S. in Computer Science from the Indian Institute of Science, Bangalore (India). Most recently, Madhukar has been a Senior Fellow of the Peking University – Hyperion Business Performance Management (BPM) Research Institute, a member of the Leadership Committee for the BPM Forum Software Economics Council (SECO), and an active member of the CIO Collective. Madhukar also is a member of the Association for Computing Machinery and the IEEE Computer Society.

Certive is the first software company to focus on automating the core tasks of data stewardship — provisioning, and governance. Certive provides a comprehensive, services-oriented data services platform that enables data to be managed as a service and delivered automatically. Certive’s data provisioning and data governance solutions reduce the costs of compliance reporting and audits, ensure and enforce metrics standards, and increase the performance and integrity of analytic and business intelligence applications. Major networking, financial services and manufacturing companies who are using Certive today see measurable increases in the quality, performance and manageability of their data as well as decreases in recurring costs. For these companies, Certive makes automated, comprehensive data stewardship a practical reality. Certive is a privately held company headquartered in Redwood City, California. You can learn about Certive by visiting www.certive.com.

Mike Hulme is senior director of product marketing at Borland Software Corporation. He brings more than 12 years of enterprise software and systems experience to this role. Among his responsibilities, Hulme is in charge of Borland’s Customer Advisory Board, engaging Borland’s top 50 customers to align business and product strategies. In addition, he also works closely with industry analysts tracking Borland’s markets to guide future corporate and product strategies. Other areas of responsibility include managing Borland’s enterprise pricing structure and policies, key product marketing activities including the launch of Borland’s Core Software Delivery Platform, and M&A; guidance. Prior to Borland, Hulme worked at BEA Systems, where he drove strategy for one of BEA’s top three strategic alliances. Hulme also held senior corporate marketing positions within BEA.

Shahin Khan has more than 20 years of systems and technology expertise. In his current role as Chief Marketing Officer of Azul Systems, he oversees all aspects of marketing and strategy, and driving the company’s vision of network attached processing into the market. Before joining Azul, Shahin spent 8 years at Sun Microsystems where he held numerous senior-level positions, including vice president of the High Performance and Technical Computing and Chief Competitive Officer; he also led the creation and field deployment of some of Sun’s other well-known programs such as Project Blue-Away, Capacity-on-Demand, Server Consolidation, Mainframe Affinity, SUPerG users’ performance group conference, and Sun’s Data Center Summit sales/channel events. Shahin has also held management positions with Cray Research and Floating Point Systems, including a stint at the Cornell National Supercomputing Facility in Ithaca, New York. Shahin is a graduate of Cornell University with Bachelors and Master degrees in Engineering and the author of several peer-reviewed papers on parallel processing and large scale systems.

Kirk Klasson is the Vice President of Strategy for Novell and is responsible for the identification of new business and technology-based opportunities. He joined Novell from Cambridge Technology Partners where he was Vice President of Marketing and Business Development. In this capacity he was focused on the articulation and development of advanced business and digital strategies for clients on a world-wide basis. Prior to this Mr. Klasson was a practice leader in Cambridge’s Knowledge Management Solutions domain. In this capacity, he focused on the development of business strategies and the conceptualization and implementation of content, collaboration and data warehousing solutions. Prior to joining Cambridge, Mr. Klasson was the vice president of strategy for Xerox New Enterprises, a technology-based business development group of Xerox Corporation. In this role he was responsible for the formation and implementation of business strategy for a portfolio of young, high-growth businesses encompassing software, display, data encryption, collaborative and internet/intranet technologies. Before Xerox, Mr. Klasson was vice president of computing research and consulting at the Yankee Group, a research-based computing and communications consultancy. While at the Yankee Group, Mr. Klasson also held the position of regional vice president responsible for business development and account management. Mr. Klasson has also held a number of executive positions in engineering, marketing, finance, and operations with several computer and high technology companies, including Prime Computer, Ionics, Adage and GRI Computer Corporation. In each of his assignments, Mr. Klasson was responsible for the design, development, implementation and utilization of information systems. Mr. Klasson holds a BA from Goddard College and a certificate in Management and Administration from Harvard University.

David Lyle is the vice president of product strategy at Informatica, where he leads Informatica’s research on Integration Competency Centers, model-driven architecture and cross-enterprise data integration at it extends to integration automation. During the early to mid-90’s, Mr. Lyle worked as a data warehousing consultant on several large-scale, massively parallel warehouse projects. From this experience, Mr. Lyle helped found and grow Influence Software from 1996 to 1999 as a pioneering company in the development of analytic applications. Informatica bought Influence at the end of 1999 and since then, Mr. Lyle has helped expand Informatica’s data integration, business intelligence and metadata platforms, creating several patent pending technologies for the company.

Mike Mahoney is a seasoned marketing professional currently leading Adobe System’s North America Enterprise Field Marketing team. Mike is focused on driving pipeline and revenue through flawlessly executed field marketing activities. Prior to joining Adobe, Mike was a Director of Marketing for PeopleSoft, a $3 billion enterprise software applications company. Mike also held marketing management roles at CommerceOne and E.piphany.

Shirish has 20 years of experience in sales and marketing of leading edge technologies in more than 30 countries. He joined Aztec from Sun Microsystems Inc. where he spent more than a decade in senior management roles in the areas of international sales, marketing and channels management. His recent roles included channels director for a $700M business unit and strategic sales director for software. Shirish was key player in the implementation of seven key milestones in the company’s history that included its growth into international emerging markets, its entry into enterprise markets, the launch of Java, ISV partnerships for e-commerce, ASPs, web services and the proliferation of software in universities around the world. Shirish has also served as Chairman and CEO of the SchoolTone Alliance, the first-ever alliance of technology vendors for portal computing in schools. He has testified before the California State legislature on e-commerce and before the US Federal government on web-based education. Before joining Sun, Shirish was one of the first 25 employees of Wipro Technologies where he worked on M&A opportunities for the CEO and was instrumental in launching their system integration business in the aerospace and defense market.

Jeff is chartered at BEA to drive community and alliance strategies that accelerate mainstream IT adoption of Services Oriented Architecture (SOA). His role is to build and sponsor industry forums focused on defining open Services-Infrastructure standards, specifications and best-practices required for successful SOA. Jeff has worked at BEA since 2002, most recently as Vice President and General Manager of the Education Services division, where he successfully led worldwide development and delivery of BEA’s customer and partner technical training. Previously Jeff held the position of Senior Director of IT for BEA’s Customer Services organization. Jeff came to BEA from Hewlett-Packard, where he spent 16 years in a variety of finance, system-engineering, IT, operations and marketing positions — including Director of eBusiness Operations for HP’s Enterprise Services Business-Unit, and Director of Services Marketing for HP’s Consumer Products Organization. Jeff holds a Bachelor’s Degree in Finance from San Jose State University and an M.B.A from Santa Clara University.

Sandy Rankin is the Director of Software Technical Support for IBM. She is responsible for IBM’s software support strategy and plans to ensure IBM clients receive world-class support. She has been with IBM for over 27 years in a variety of positions ranging from software design, development and performance to mainframe strategy and marketing roles. Sandy has a Masters Degree in Computer Science from Washington University and a Bachelors Degree in Computer Science from the University of Illinois. She currently resides in Danbury, Connecticut with her husband.

Ash Rofail is President and Chief Technology Office of Santéon, Inc. Prior to founding Santéon, Ash served as Chief Technology Officer for User Technology Associates, a $100 M software consultancy with over 1000 employees. Ash was responsible for setting technology strategy and technical leadership. Ash has provided strategic technical vision for several successful and innovative products as Chief Architect for Best Software (acquired by Sage), Product Architect for Solomon/Great Plains (acquired by Microsoft), and State of the Art Software (acquired by Sage). Ash is a thought leader in enterprise software as a member of Microsoft’s Visual Basic review board since 1997; patent holder for artificial intelligence technology; author of 6 software engineering books on topics such as XML, .NET, COM/DCOM, building n-Tier Applications and Service Oriented Architectures; and Adjunct Professor at the Johns Hopkins University School of Business. Ash holds a PhD Artificial Intelligence and MS Computer Science. Ash provides the strategic vision for Santéon.

Lisa Joy Rosner has over 14 years of experience marketing enterprise software. As Vice President of Worldwide Marketing, Rosner is responsible for all facets of BroadVision’s marketing strategy and execution. Prior to joining BroadVision, she was vice president of marketing at DecisionPoint Software, a Financial Performance Management software provider, where she transformed the company brand, aligned sales and marketing processes, and added industry-leading companies to the customer base. Prior to joining DecisionPoint, Rosner launched Market-Touch Corporation and pioneered a new category in CRM — Sales and Marketing Effectiveness. While there, she was the driving force behind market development and strategic partnerships. She has also served in senior marketing and education roles at Brio Software (now Hyperion), Silicon Graphics Inc.(SGI) and Oracle Corporation. Rosner graduated Summa Cum Laude from the University of Maryland with a BA in English Literature.

Ken Rudin brings over 17 years of enterprise software experience to Siebel Systems. As Vice President and General Manager of Siebel CRM OnDemand, Ken is responsible for managing Siebel’s newest hosted product line on a global basis.Most recently, Ken was the VP and General Manager of the Siebel Sales Product Line where he had global responsibility for Siebel’s Sales Force Automation business unit. Prior to that, Ken was VP of Marketing for Siebel Analytics, where he leveraged nearly ten years of analytics experience to help Siebel become the industry’s largest provider of analytics applications. Prior to joining Siebel, Ken served as Vice President of Products at PowerMarket, where he was responsible for all product definition and marketing activities for PowerMarket’s innovative supply chain analytics applications. Prior to PowerMarket, Ken served as Senior Vice President of Products for Salesforce.com, where he spearheaded all product development and marketing functions for the company’s hosted CRM solution. Before Salesforce.com, Ken was CEO and co-founder of Emergent Corporation, a consulting company focused on building large-scale data warehousing solutions which was acquired by Keane, Inc. in 1999. Previously, Ken was the Director of Oracle Corporation’s Parallel Systems Division, where he helped pioneer the use of highly parallel hardware and software technology in large-scale data warehousing environments. Ken has co-authored several information technology books and has written more than 50 articles appearing in leading industry publications. He is a seasoned speaker and has spoken at numerous industry events including Gartner conferences, Oracle Open World, DCI Data Warehousing conference, IBM DB2 Tech Conference, and DB Expo, and he was one of twelve faculty instructors for the prestigious Data Warehousing Institute. Ken holds a bachelor’s degree in computer science and electrical engineering from Harvard University and a master’s degree in business administration from Stanford University.

Kathleen Schaub is the vice president of Product Marketing for the Information Technology & Solutions Group (ITSG) of Sybase, Inc. Her responsibilities include product marketing and product management for Sybase’s data management, development and integration solutions. Ms. Schaub brings over 20 years of marketing, sales and management experience to Sybase. Prior to joining Sybase, Ms. Schaub drove several key business expansion initiatives at Cadence Design Systems. As VP of Internet Services, she developed and implemented on-line products and services. As VP of Marketing for Database Products, she launched an open-source product engineered to become the standard data infrastructure for electronic design automation. Ms. Schaub earlier served as chief marketing officer of Vanstar Corporation (formerly ComputerLand). She played an integral part in turning around the business model from a franchise organization to a $2 Billion international computer distribution and services company. Ms. Schaub was also part of the team taking the company public. Ms. Schaub is a member of the IDC Software Leadership Council and the CMO Council. She earned an MBA from Saint Mary’s College in Moraga CA, studied at University of California at Berkeley and holds a bachelor’s degree from the California College of Art.

Clarence joined salesforce.com in 1999 and has served in a variety of executive roles including VP Product Marketing, VP Marketing and VP Strategy. Clarence joined salesforce.com after 11 years of sales, marketing and engineering experience at IBM, Motorola, Arbor Software and US Venture Partners. Clarence holds an MBA from University of California, Berkeley and an Electrical Engineering degree from Queen’s University, Kingston Ontario.

Mike Walsh drives vision and corporate innovation for Leverage Software. As a pioneer in relationship capital management, Walsh has been instrumental in developing revolutionary business applications for social networking including sales lead generation, employee recruitment, and marketing. Prior to founding Leverage Software, Walsh was co-founder and VP of sales at mvion and VP of sales and business development for ProjectArena which develops professional services automation applications to improve productivity and profitability of service organizations. Walsh holds a BS in mechanical engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University